The main purpose of advertising is to hook the viewer and get their attention.
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Our tagger told us 5 actionable tips on creating creative for ads.
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1️⃣. It is forbidden to use «home» pictures of products for advertising. In this case, everything suffers: light, background, clarity, highlight, pitch, etc.
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2️⃣. Photos with people in them are statistically 30% more effective. It’s simple here — people like to look at people. Even if you’re selling brooms, let a beautiful hostess hold them.
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3️⃣. Use before and after photos. Now we didn’t open the whole room, it’s not new, but it’s great for bringing in leads.
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4️⃣. Make a catchy headline on your creative. People are lazy creatures, so if a person does not like the picture, the text is unlikely to read, even the most perfect sales. Therefore, the essence of write on the picture. But no more than 30% of the image, otherwise you will not pass moderation.
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5️⃣. Play to your audience’s pains. To do this, you need to know their needs well and generally understand your product. A simple formula for a selling headline: problem + solution. For example: advertising isn’t working? Join us, we’ll teach you.
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❤️By using the tips, don’t forget to save the post so you don’t lose it.
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And for those who do not want to deal with these questions and spend time, nerves and money we have great suggestions, write to direct, we will discuss everything. ✒️